Does Andzen work with Giftnote?

Yes. Andzen are a lifecycle and CRM agency, and Giftnote's Klaviyo integration is where their work and gifting meet. They build the flows that trigger when a gift is scheduled, delivered or redeemed, and segment gift recipients as their own audience rather than folding them into a standard welcome series.

Can Andzen build my Shopify store as well?

No. Andzen are lifecycle and CRM specialists rather than a build shop, which is why their Klaviyo credentials are what they are. The usual arrangement is Andzen owning email, SMS and retention alongside a separate storefront partner.

What makes a Klaviyo Elite Master Partner relevant to gifting?

Gift recipients only become customers through lifecycle marketing. They arrive as a contact who has your product but no relationship with you, and converting them is a flow and segmentation problem. Andzen are the first Klaviyo Elite Master Partner in APAC and fifth globally, so that capability is their strongest suit.

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Andzen

Klaviyo Elite Master Partner · Klaviyo Agency Partner of the Year APAC 2025
Global

Brands with real gift volume who want the recipient audience worked properly.

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Last verified 8 September 2026

Our verdict

Every gift Giftnote sends captures a recipient who has already received your product and cost you nothing to acquire. Andzen build the lifecycle programme that converts them. As the first Klaviyo Elite Master Partner in APAC and Klaviyo Agency Partner of the Year APAC for 2025, they treat gift recipients as their own segment with their own flows rather than dropping them into a generic welcome series. Their stack spans Klaviyo, Attentive, Postscript, Recharge, Gorgias, Okendo and Loop, so there is somewhere for a recipient to land after that first purchase. Pair them with your storefront partner and let them own the retention layer.

Gifting signal

Top-tier Klaviyo capability is the most direct lever there is on gift-recipient conversion.

Strengths

Build recipient welcome and first-purchase flows off Giftnote's gift delivered event
Segment gifters, recipients and converted recipients so each gets different messaging
Run the gifter side too: thank-you, reorder and occasion reminders for next year
Report recipient-to-first-time-customer conversion as its own line, not buried in email revenue
Extend into SMS and loyalty so recipients have somewhere to land after the first purchase
Teams operating across APAC, AMER and EMEA

Watch out

Andzen are lifecycle and CRM specialists rather than a build shop, which is why the Klaviyo credentials are what they are. Pair them with your storefront partner and let them own the retention layer.

The details

Everything below is taken from publicly published sources.

Founded: 2012
Parent group: Independent

Specialisms

Email & SMS
Marketing
Analytics
Subscriptions

Named clients

MAAP
Aje
Birdsnest
Nutrition Warehouse
Janie and Jack
Hard Yakka

Published case studies

Where Andzen fit in a gifting programme

A gift order hands you two people for the price of one. The buyer you already had, and a recipient who has your product in their hands and has never heard of you. That second person is the whole opportunity, and they are only reachable through lifecycle. Andzen are the first Klaviyo Elite Master Partner in APAC and fifth globally, and were named Klaviyo Agency Partner of the Year APAC for 2025, so the credential that matters most here is one they already hold.

In practice the work is building recipient flows that fire off the gift delivered event rather than dropping recipients into a generic welcome series, then segmenting gifters, recipients and converted recipients so each gets messaging that makes sense for how they arrived. The gifter side matters too: someone who sent a gift in November is the most likely person to send another one next November, and a reminder timed to that is one of the easiest wins in the calendar.

What makes them a good fit

Their published stack runs across Klaviyo, Attentive, Postscript, Recharge, Gorgias, Okendo and Loop, which is unusually broad for a lifecycle shop. That breadth matters for gifting because a converted recipient needs somewhere to land after the first purchase, whether that is a subscription, a loyalty programme or a review request that brings them back.

Andzen operate across APAC, AMER and EMEA and have been in the Shopify Plus Partner Program since its early days. They are a retention practice rather than a build shop, so the usual shape is Andzen owning the lifecycle layer alongside whoever owns your storefront.