Does Bedford Lane work with Giftnote?

Yes. Bedford Lane are a Shopify Premier Partner in Melbourne and handle the on-site side of gifting: placement, theme integration, and how gift orders carry through to back-office systems.

What does Shopify Premier tier mean?

Premier is Shopify's top partner tier. For gifting it matters because the brands seeing real lift are usually the ones that customised something — surfacing the option earlier, adding an occasion picker, or reworking the packing slip — and that needs build depth.

Does Bedford Lane run email and SMS?

No. They work across strategy, design and engineering. If you also need the recipient email and SMS programme run, pair them with a lifecycle partner.

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Bedford Lane

Shopify Premier Partner
Australia & New Zealand

Australian brands wanting the on-site gifting experience built properly.

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Last verified 8 September 2026

Our verdict

Bedford Lane are a Melbourne-based Shopify Premier Partner working across strategy, design and engineering. They handle the part of gifting that lives on the site: where the message field sits, how it behaves inside the theme, and how a gift order carries through to the systems behind the store. Premier is Shopify's top partner tier, and they have the build depth to customise the gifting experience rather than accept the default.

Gifting signal

Premier-tier build capability, which is what customising the gifting experience actually requires.

Strengths

Shopify Premier Partner, the top tier
Strategy, design and engineering under one team
Gift message placement and theme integration built to brand
Gift orders routed correctly through fulfilment and back-office systems
Clients including Tony Bianco, Lack of Color and BISSELL
Melbourne based, working in market for Australian brands

Watch out

Bedford Lane build and design. If you also need the recipient email and SMS programme run, pair them with a lifecycle partner.

The details

Everything below is taken from publicly published sources.

Founded: 2019
Parent group: Independent

Specialisms

Development
Design & UX
CRO
Store Setup

Named clients

Tony Bianco
Lack of Color
BISSELL

Published case studies

Where Bedford Lane fit in a gifting programme

Bedford Lane are a Shopify Premier Partner — Shopify's top tier — working out of Melbourne across strategy, design and engineering. They handle the part of gifting that lives on the site: where the message field sits, how it behaves inside the theme, and how a gift order carries through to the systems behind the store.

Premier tier matters for customisation specifically. A default gifting install is fine for many brands, but the ones that get real lift are usually the ones that changed something — surfaced the option earlier, added an occasion picker, scheduled the delivery, or reworked how the message appears on the packing slip. That work needs build depth.

What makes them a good fit

They work with Tony Bianco, Lack of Color and BISSELL, and have been a Shopify partner since 2019. Strategy, design and engineering sit in one team, so the decision about where gifting appears is made with the people who will build it rather than handed over afterwards.

They build and design rather than running lifecycle, so a brand that also needs the recipient email and SMS programme run should pair them with a lifecycle partner.