Does Contara work with Giftnote?

Yes. Contara are a Shopify and Klaviyo agency working with subscription CPG brands, and they treat gifting as an acquisition channel to be measured rather than a checkout feature.

How does Contara measure whether gifting is working?

On revenue per visitor and lifetime value rather than conversion rate or email engagement. That matters for gifting because a gift order looks small at checkout and only pays off once the recipient converts and repeats.

Is Contara a good fit outside CPG?

Their depth is in CPG and subscription commerce — food, beverage, supplements and health and wellness — where a gift often functions as a product trial. Brands well outside those categories may get more from a specialist in their own vertical.

All agency partners

Contara

Shopify Partner · Klaviyo Partner
North America

CPG and subscription brands treating gifting as an acquisition channel.

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Last verified 8 September 2026

Our verdict

Contara measure revenue per visitor and lifetime value rather than open rates, which is the right frame for gifting. A gift order looks small at checkout and only pays off once the recipient converts and repeats. Contara build the testing and measurement that proves the second order is happening, with weekly A/B tests run to significance and retention tracked on lifetime value. For CPG and subscription brands where a gift is how someone first tries the product, that discipline turns gift orders into a channel you can defend a budget for.

Gifting signal

Subscription and retention optimisation for CPG, the category where gifting most often drives first trial.

Strengths

Weekly A/B testing to statistical significance on the gifting path, using Intelligems
Retention measured on lifetime value, so recipient cohorts are tracked past first purchase
Strong fit for CPG and subscription brands where a gift is the trial
Dedicated pod with strategist, developer and designer, plus founder access
Flat monthly fee, month to month, so gifting work needs no scope negotiation

Watch out

Contara work on a continuous retainer with weekly testing. That suits brands optimising month over month rather than those shipping a one-off project.

The details

Everything below is taken from publicly published sources.

Team size: 10
Parent group: Independent

Specialisms

CRO
Development
Email & SMS
Subscriptions
Analytics

Named clients

Slate Milk
Move
Magna
Reggie

Published case studies

Where Contara fit in a gifting programme

A gift order is easy to undervalue. It looks small at checkout and often carries a discount, so on a conversion-rate dashboard it barely registers. The return arrives later, when the recipient converts and then repeats. Measuring that properly is the difference between gifting being a budget line you defend and a feature nobody looks at.

Contara optimise for revenue per visitor rather than conversion rate in isolation, and track retention on lifetime value rather than email engagement. For a gifting programme that is the right instrumentation, because it follows the recipient cohort past its first purchase instead of stopping at the order confirmation.

What makes them a good fit

They work with CPG and subscription brands out of Chicago, which is the category where gifting most often functions as trial. Someone receives a snack, a supplement or a drink as a gift, likes it, and becomes a subscriber. Contara run weekly A/B tests to statistical significance using Intelligems, so changes to the gifting path get validated rather than assumed.

The commercial model is a flat monthly fee on month-to-month terms with a dedicated pod — strategist, developer and designer, with founder access. That means adding gifting work mid-engagement does not trigger a scope negotiation, which matters when a peak-season idea lands in October.