Does Ecom Department work with Giftnote?

Yes. They run development and lifecycle marketing in house, so both halves of a gifting programme — the on-site experience and the recipient flows — can be delivered by the same team.

Why does in-house delivery matter for peak season?

Because the gifting campaign, the storefront experience and the recipient flows all have to ship in the same window. When those sit with three vendors, coordination is what breaks the timeline.

What categories does Ecom Department specialise in?

Fashion, apparel and luxury, across more than 200 brands and two decades. Those are the categories with the highest share of gift orders, which is why the specialism is relevant here.

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Ecom Department

Shopify Plus Partner
North America

Fashion and luxury brands wanting one team across the whole gifting peak.

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Last verified 8 September 2026

Our verdict

Fashion and luxury brands live and die by Q4 gifting, and Ecom Department run development, email, paid media and creative in house. That matters in peak season, when the gifting campaign, the on-site experience and the recipient conversion flows all need to ship in the same week rather than being passed between three vendors. Twenty years and 200+ brands behind them, with teams in New York, Los Angeles and Vancouver.

Gifting signal

Fashion and luxury carry the highest gift-order share of any category, and they run lifecycle in house.

Strengths

Development, email and SMS, paid media, creative and content under one roof
Seasonal gifting peaks planned as one campaign, not handed between vendors
Recipient audiences fed into paid media as lookalike and retargeting sources
Twenty years and 200+ brands across fashion, apparel and luxury
Shopify Plus Partner with retention tooling integrated
Teams in New York, Los Angeles and Vancouver

Watch out

Their depth is in fashion, apparel and luxury. Outside those categories a specialist in your vertical may serve you better.

The details

Everything below is taken from publicly published sources.

Founded: 2010
Parent group: Independent

Specialisms

Development
Design & UX
Email & SMS
Paid Media
Branding

Named clients

LoveShackFancy
Amiri
Rodarte
Fear of God
Jacques Marie Mage
Jennifer Meyer
Naked Wardrobe
Playboy

Where Ecom Department fit in a gifting programme

Fashion and luxury carry the highest gift-order share of any category, and the work concentrates into a few weeks. In that window the campaign, the on-site gifting experience and the recipient conversion flows all have to ship together. When those three sit with three different vendors, the coordination cost is what kills the timeline.

Ecom Department run development, email and SMS, paid media, creative, social and content in house. For peak season that is the practical advantage: the gifting push is planned as one campaign rather than assembled across agencies who each need briefing.

What makes them a good fit

They have served more than 200 brands over two decades, with a portfolio weighted heavily to fashion, apparel and luxury — the categories where a gift arriving well is part of the product. Teams sit across New York, Los Angeles and Vancouver, and they are a Shopify Plus Partner with retention tooling integrated rather than bolted on.

Because paid media is in house, the recipient audience a gifting programme generates can feed straight into lookalike and retargeting sources rather than sitting unused in a list. Their depth is genuinely in fashion and luxury, so brands outside those categories should weigh a specialist in their own vertical.