What is Elephant Room's relationship with Giftnote?

Elephant Room build Giftnote. That gives them a direct line to the product team and deep familiarity with the platform, and it also means they are not a neutral party on whether you should use it.

How does Elephant Room measure gifting?

As an attributed revenue channel with a target against it, rather than a feature that gets switched on. They run paid media and lifecycle together, so the recipient audience feeds both the flows that convert it and the ad account.

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Elephant Room

Klaviyo Elite Master Partner · Shopify Plus Partner
Australia & New Zealand

Brands who want gifting run to a revenue target rather than switched on and forgotten.

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Last verified 8 September 2026

Our verdict

Elephant Room build Giftnote, so gifting tends to arrive as an attributed revenue line with a target against it rather than a feature switched on and forgotten. They run paid media and lifecycle together, which means the recipient audience Giftnote captures feeds both the flows and the ad account instead of sitting in a list nobody markets to. Worth stating plainly: we build Giftnote, so we are not a neutral party on whether you should use it.

Gifting signal

Builds Giftnote itself; gifting strategy is a named service rather than an afterthought.

Strengths

Attribution and measurement built so gifting reports as its own revenue channel
Recipient cohorts used as lookalike and retargeting sources in paid media
Paid media, lifecycle, CRO and analytics run by one team
Direct access to the Giftnote product team
Shopify brands across AU, NZ, UK and US

Watch out

We build Giftnote, so we are not a neutral party on whether you should use it. For a straight build or replatform with no gifting component, an agency with no stake in the answer will serve you better.

The details

Everything below is taken from publicly published sources.

Founded: 2014
Team size: 35-40
Parent group: Independent

Specialisms

Marketing
Paid Media
CRO
Analytics
Gifting Strategy

Named clients

Ksubi
Khy by Kylie Jenner
Bed Threads
Aje
Four Pillars
Go-To
Assembly Label
Rachel Gilbert

Published case studies

Where Elephant Room fit in a gifting programme

Elephant Room build Giftnote, so gifting arrives with them as an attributed revenue line with a target against it rather than a feature switched on and forgotten. That framing is the substance of the difference: most agencies treat gift messaging as a checkout nicety, and the measurement never gets built.

Founded in Sydney in 2014, they run paid media and lifecycle together across a team of roughly forty. That combination is what lets the recipient audience do double duty — feeding the email and SMS flows that convert it, and feeding the ad account as a lookalike and retargeting source at the same time.

What makes them a good fit

They hold Klaviyo Elite Master Partner status and a seat on Klaviyo's Partner Advisory Council, and work with brands including Ksubi, Khy by Kylie Jenner, Bed Threads, Aje, Four Pillars and Assembly Label across Australia, New Zealand, the UK and the US.

The obvious caveat is the one worth stating plainly: we build Giftnote, so we are not a neutral party on whether you should use it. For a straight build or replatform with no gifting component, an agency with no stake in the answer will serve you better. Where gifting genuinely is the opportunity, the direct line to the product team is a real advantage.