Skio

Skio is a subscription platform for Shopify, now part of Recharge, used by more than 1,000 subscription brands including Grüns, Magic Mind, Kitsch and Transparent Labs. It offers a no-code journey builder for subscription and cancellation flows, a subscriber portal where customers can skip, swap or pause on their own, text and email subscription management, and gamified logic including volume discounts and surprise gifts.

Who is the best gifter a subscription brand has?

Its own subscribers. Someone who buys the same product every month has already decided it is good, already knows who else would like it, and needs no convincing about the brand. They are the single most likely person in the database to send it to somebody else, and almost no subscription brand ever asks them to.

Across the Giftnote platform, 67% of gifters are making their first purchase with the brand. For a subscription business, turning existing subscribers into gifters reaches the other side of that: people who already trust you, sending your product to people who have never heard of you.

What happens when a subscription is bought as a gift?

The first box arrives and the recipient has no idea who sent it. Giftnote captures the gifter, the recipient and the message at purchase, then delivers a branded note timed to carrier delivery confirmation across more than 1,200 carriers. Giftnote attaches to the first Shopify order in a subscription rather than every renewal, which is the correct behaviour for a gift.

Skio's own surprise gift logic sends something from the brand to its subscriber. Giftnote covers the other case, where the gift comes from another person entirely and the recipient is somebody the brand has never met. Across Giftnote, 74% of gift recipients have never bought from the brand before.

Do I need to connect the two apps?

No. Giftnote and Skio run alongside each other with no integration and no developer work. No merchant, customer, or gift recipient data moves between them.