Swish

Swish is a wishlist app for Shopify, formerly known as Wishlist King. It lets shoppers save products in one click from product pages, collection pages and the cart, sends notifications on price drops and restocks, and gives merchants analytics on what customers want but have not yet bought. More than 7,000 Shopify stores use Swish, and over 35 million items have been wishlisted through it.

Why do gifters need a wishlist?

Two things stop a gift purchase more than anything else. Not knowing their size, and not knowing what they want. A wishlist solves the second one completely. The person receiving the gift has already chosen the product, so the gifter is picking from a shortlist instead of guessing.

How do Giftnote and Swish work together?

A wishlist is the best opt-in a brand can offer a gift recipient. Across the Giftnote platform, 74% of gift recipients have never bought from the brand before, and they arrive holding a product someone who knows them well picked out. A Giftnote gift note that points at a wishlist gives that person a reason to create an account and tell the brand what they want next, which is worth more than an email address on its own.

It runs the other way too. Swish sends restock and price drop notifications to people who saved a product, and those messages land in the weeks before every gifting occasion in the calendar. A brand that knows which saved items are gift-intent can merchandise its gift collection from real demand instead of guesswork.

Do I need to connect the two apps?

No. Giftnote and Swish run alongside each other with no integration and no developer work. No merchant, customer, or gift recipient data moves between them.