WineHub

WineHub is the leading Shopify platform for wine clubs, used by more than 1,000 brands including LVMH and over 300 Australian wineries. It handles club memberships, allocations, subscriptions and the customer portal a winery runs its members through.

Why is a wine club hard to give as a gift?

Because subscription platforms are built for the person signing up, not for someone buying it for somebody else. A club membership is one of the best gifts in DTC. It arrives repeatedly, it is genuinely personal, and it introduces someone to a producer they will stay with for years. Almost no winery sells it that way, because the checkout, the account and the emails all assume the buyer and the drinker are the same person.

What happens when an allocation lands?

A club shipment arrives on a schedule the member did not choose, in a plain box, with no message. That is the same doorstep moment as any gift and it is just as wasted. Giftnote delivers a branded message timed to carrier delivery confirmation across more than 1,200 carriers, so the winery speaks to the person as they are picking the case up.

Why does this matter for a winery specifically?

Wine is bought as a gift more than almost any other category, and the buyer is usually not the drinker. Across the Giftnote platform, 74% of gift recipients have never bought from the brand before and 67% of gifters are first-time buyers. For a producer whose growth depends on finding new palates, the gift order is the introduction.

Do I need to connect the two apps?

No. Giftnote and WineHub run alongside each other on the same Shopify store with no connection step. A winery can sell gift memberships, send branded gift messages on delivery, and issue eGift cards today. A native integration is in build with the same team inside PerkRunner.