BrewDog opens bulk and corporate gifting, powered by Giftnote

BrewDog has opened a corporate gifting storefront, sending to a full recipient list from one order with a personal message for every recipient and a send date the buyer chooses.

Industry

Food & Beverage

The Challenge

BrewDog's products were already a favourite corporate gift, but Shopify checkout takes one shipping address per order, leaving bulk gifting to spreadsheets, email threads and manual coordination.

The Solution

A dedicated corporate gifting storefront on Giftnote Multi-Gift, with CSV recipient upload, a choice of group or per-recipient messaging, scheduled sending and several gift carts in one programme.

ELLON, SCOTLAND — BrewDog, the Scottish brewer that turned craft beer into a global business, has opened a bulk and corporate gifting shop for companies sending to teams, clients and partners.

The programme is powered by Giftnote, the gifting platform used by more than a thousand Shopify brands.

The brand

BrewDog built itself on Punk IPA and an unusually direct relationship with its drinkers. Two decades on it is one of a very small number of craft names with genuine international recognition, which is exactly what a corporate gift needs to carry.

What is in the shop

The range is the brewery's core line-up rather than a special gifting SKU: Punk IPA, Hazy Jane, Elvis Juice and Lost Lager, sent as single-line or mixed cases depending on the list.

Built for bulk, and it says so

The shop opens with "shop in bulk, gifts for multiple recipients, write personalised messages, and send them all at once", then sets out three steps: choose your offerings, import your address book, schedule your delivery. Beer is one of the few corporate gifts a whole team genuinely finishes, and this is the difference between that and a case dropped at reception with a compliments slip.

How the gifting actually works

The BrewDog gift shop is open now, running on Giftnote Multi-Gift.

After choosing gifts, the buyer lands on Recipients & Gift Messages. Recipients go in one at

a time or arrive by CSV upload. Then come two questions most gifting tools never ask: **what type of

message?** — one message for the whole list, a different note per recipient, or none at all — and

when to send?, which separates the moment the message lands from the moment the order was paid for.

There is also an Add another cart? step, which is the one people miss. A single programme can run

several different gift bundles at once, so the senior client list and the whole-team send do not have to

be two separate exercises.

Adding recipients and choosing the message type

What the programme does

One order to as many recipients as the list holds
Recipients added individually or uploaded by CSV
A group message, a different note per recipient, or none at all
A send date chosen by the buyer, not dictated by the order date
Several gift carts running inside one programme

What it unlocks for the brand

Corporate gifting is one of the few channels where a single order introduces a brand to hundreds of people at once, and every one of them opens it on purpose.

74%

of gift recipients are new to the brand

11%

convert within 90 days

25%

increase in average order value

Each recipient receives a branded message with their own name on it rather than a shipping notification, and through Giftnote's Klaviyo integration they arrive in the brand's marketing as a distinct audience, separate from customers who bought for themselves.

Giftnote POV

A corporate gift is the only marketing you send that someone opens on purpose. The brands doing it properly treat the recipient as a customer they have just acquired, because that is exactly what they are.

About BrewDog

BrewDog is a Scottish brewery founded in Ellon in 2007, selling craft beer worldwide. Its corporate gift shop is open now.

About Giftnote

Giftnote is the gifting platform for Shopify brands, powering gift messaging, digital gift cards, store credit and multi-recipient corporate gifting for over a thousand merchants, with recipient data flowing directly into Klaviyo, Attentive and Yotpo.

Launch corporate gifting like BrewDog

Book a personalised demo, or install Giftnote on your Shopify store and try every plan free for 30 days.

Install on Shopify

Frequently asked questions

Does BrewDog do corporate gifting?

Yes. BrewDog takes corporate and bulk gift orders through its corporate gift shop, sending to as many recipients as the list holds from a single order.

Can you send BrewDog gifts to many addresses in one order?

Yes. The shop splits one order into per-recipient shipments, validates each address and attaches a separate message to each recipient.

Can you write a different gift message for each recipient?

Yes. The shop asks what type of message you want: one group message for the whole list, a personalised message per recipient, or none at all.

Can you choose when the gift message is sent?

Yes. The buyer selects when to send, so the message can land on the occasion rather than at the moment the order was paid for.

How does a Shopify brand send one order to many addresses?

Shopify checkout takes one shipping address per order. Sending to many recipients from a single order requires an app that splits the order per recipient, validates each address and attaches a message to each. BrewDog does this with Giftnote Multi-Gift.

What software powers BrewDog's corporate gifting?

Giftnote Multi-Gift, handling the multi-recipient storefront, CSV recipient upload, per-recipient messaging and scheduled sending on Shopify.

Keep Reading