Waterdrop brings alcohol-free corporate gifting to Australia, powered by Giftnote

Waterdrop has opened a corporate gifting storefront, sending to a full recipient list from one order with a personal message for every recipient and a send date the buyer chooses.

Industry

Health & Wellness

The Challenge

Waterdrop's products were already a favourite corporate gift, but Shopify checkout takes one shipping address per order, leaving bulk gifting to spreadsheets, email threads and manual coordination.

The Solution

A dedicated corporate gifting storefront on Giftnote Multi-Gift, with CSV recipient upload, a choice of group or per-recipient messaging, scheduled sending and several gift carts in one programme.

VIENNA: Waterdrop, the Austrian microdrink brand, has opened a corporate gifting shop in Australia for companies that need one gift to work for everybody on the list.

It's built on Giftnote, used by over a thousand Shopify brands for gifting at scale.

The brand

Waterdrop makes cubes that dissolve into water with fruit and plant extracts, built on a single observation: most people don't drink enough water, and flavour fixes that. It has become one of the most recognisable wellness brands in Europe.

What is in the shop

The range covers three budget tiers from one catalogue. The Microdrink Taster Pack at $28 works as a whole-team send, the Starter Set Microdrink Steel at $67.20, reduced from $84, is the standard gift, and individual flavours such as LEMON LIME at $17 fill out a larger box.

Gifts in the shop right now include:

Microdrink Taster Pack: $28
Starter Set Microdrink Steel: $67.20
Starter Set Microdrink Edition Glass: $67.20
Lemon Lime: $17
Orange Recharge: $19
Lemon-Mint Recharge: $19
TURBO BOOST Twin Set: $28.50
Evergreen Fusion: $17

The hardest problem in corporate gifting

Every recipient list contains people who don't drink, and most alternatives read as an apology. Waterdrop doesn't. It's a wellness gift with a genuine point, it stores and travels without a cold chain, and it works across an entire list without anyone having to ask an awkward question first.

How the gifting works

The Waterdrop gift shop is open now, running on Giftnote Multi-Gift.

After the gifts are chosen, the buyer lands on Recipients & Gift Messages. Recipients go in one at a time or arrive by CSV upload. Then come two questions most gifting tools never ask: what type of message? (one message for the whole list, a different note per recipient, or none at all) and

when to send?, which separates the moment the message lands from the moment the order was paid for.

Easy to overlook: Add another cart?. It lets one programme carry more than one bundle, so top accounts and the wider team are handled in a single pass.

Adding recipients and choosing the message type

What the programme does

One order to as many recipients as the list holds
Recipients added individually or uploaded by CSV
A group message, a different note per recipient, or none at all
A send date chosen by the buyer, not dictated by the order date
Several gift carts running inside one programme

What it unlocks for the brand

Most acquisition channels fight for attention. A corporate gift arrives with it already granted, hundreds of times over from one order.

74%

of gift recipients are new to the brand

11%

convert within 90 days

25%

increase in average order value

Recipients see a branded message addressed to them, not a courier update. Through Klaviyo they arrive as a distinct audience rather than disappearing into the customer list.

Giftnote POV

A corporate gift is the only marketing you send that someone opens on purpose. The brands doing it properly treat the recipient as a customer they have just acquired, because that's exactly what they are.

About Waterdrop

Waterdrop is an Austrian beverage brand producing microdrink cubes, bottles and accessories, sold across Europe, Australia and the United States. Its corporate gift shop is open now.

About Giftnote

Giftnote turns a gift order into two customer relationships instead of one. Used by over a thousand Shopify brands for gift messaging, digital gift cards, store credit and corporate gifting, with recipient capture flowing into Klaviyo.

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Frequently asked questions

Does Waterdrop do corporate gifting?

Yes. Waterdrop takes corporate and bulk gift orders through its corporate gift shop, sending to as many recipients as the list holds from a single order.

Can you send Waterdrop gifts to many addresses in one order?

Yes. Every recipient gets their own shipment and their own message, and no address ships without being validated first.

Can you write a different gift message for each recipient?

Yes. The shop asks how you want to handle it: one message across everyone, a personalised note per person, or none.

Can you choose when the gift message is sent?

Yes. Sending is scheduled separately from ordering, so the message arrives when it should.

How does a Shopify brand send one order to many addresses?

One Shopify order, one shipping address. Anything beyond that (per-recipient shipments, validated addresses, individual messages) has to come from an app. Waterdrop does this with Giftnote Multi-Gift.

What software powers Waterdrop's corporate gifting?

Giftnote Multi-Gift handles it: the storefront, bulk recipient upload, individual messages and send scheduling.

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